Presenting
Breathing life into communications in the medical space
BD Interventional specialises in breakthrough medical devices in the surgical and urology fields. With a strong focus on the SEA market, their goal was to remain a leading choice for healthcare especially in critical moments across both private and public hospitals.
However, standing out in a highly saturated medical devices market was a growing challenge. Convincing distributors, as well as internal and external stakeholders, required a clear and consistent narrative that could be delivered effectively by teams across the organisation.
HighSpark was engaged as a learning consultancy partner to understand their needs, design tailored learning pathways, and build a solution that would remain scalable as new team members came on board.
Aligning multiple departments under one learning strategy
BD’s teams had diverse roles and challenges. Without a coordinated learning plan, departments risked inconsistent messaging, uneven skill development, and slower adoption of best practices.
A learning partner to design lasting, department-specific pathways
We worked closely with BD’s Learning Team to diagnose gaps, map competencies, and understand team workflows. Based on this, we designed tailored learning pathways for each department, ensuring content and exercises were relevant to their day-to-day responsibilities. Each pathway was built to remain effective long-term, supporting new hires and ensuring consistent application of storytelling, visual persuasion, and persuasive delivery across the organisation.
In-Depth Needs Analysis
With BD Learning Team to map competencies per department
Tailored Learning Pathways
To address each team’s unique goals
Flexible Learning Options
Offered blended learning formats to support different learning styles
A successful communication transformation across departments
By the end of the programme, each department had a structured approach to communicate BD’s value clearly and consistently. Because the learning plans were tailored to each team’s responsibilities, participants were able to apply the frameworks directly to their real work - from leadership presentations to distributor negotiations and hospital engagements. The BD learning team was particularly pleased with how the programme addressed the distinct needs of each department while aligning them around a common narrative.
average increase in procifiency (Leadership Team)
increase in performance rating
of Territory Managers said training was relevant and immediately applicable
