Enhance and Automate Marketing with GenAI Tools

For public runs, this course is conducted over two days to allow sufficient time for participants to practise prompt refinement, campaign ideation, and creative execution. However, for corporate runs, we can tailor a one-day version to fit your team’s schedule. Do note that the one-day format moves at a faster pace and focuses on producing rough, high-level outputs rather than fully refined campaigns. It’s best suited for advanced participants who already have experience with AI tools, while beginners may benefit more from the standard two-day format for deeper learning and practice.

This programme focuses on how to leverage AI tools to brainstorm, test, and validate ideas faster, not on deep market analytics or proprietary data analysis. You’ll learn to use AI to generate competitive scans, summarise trends, and inspire new angles for your campaigns but not to perform formal quantitative analysis.

In the public workshop, you’ll learn through generic examples that demonstrate how to maintain brand tone and visual consistency using structured prompts, reusable workflows, and JSON-based templates. The focus is on mastering the techniques so you can confidently apply them within your own organisation’s context.

For corporate workshops, we customise the exercises to your brand guidelines, tone of voice, and internal AI tools, ensuring all activities stay compliant with your organisation’s policies and data security standards.

We don’t require you to upload any proprietary data. You’ll work with sanitised examples and learn transferable frameworks for improving prompts, ideation, and creative direction.

The goal is to teach you how to think and brief AI like a creative strategist: skills you can safely apply within your organisation’s secure AI tools.

Absolutely. The course is designed for marketers, founders, and generalists who want to produce high-quality campaigns without relying on design or content specialists. We’ll guide you step-by-step from writing strong prompts to generating visuals, copy, and video scripts that align with professional standards.

Public Run: Perfect if you’re an individual or a small team who wants to upskill without waiting for a full department rollout. Corporate Run: Designed for larger teams ready to integrate GenAI into their marketing workflows. We can customise the content to your industry, tools, and brand guidelines for maximum relevance. Classes run in groups of 8 to 20.

The Tools Used list on this page names ChatGPT (Advanced), Gemini (Nano Banana), Krea, Midjourney, Flora, Canva and Reve. They cover the copy, image and video work in the eight modules.

Across eight modules you build reusable prompts, campaign copy for blogs, social media and EDMs, a set of campaign visuals, and a short-form video concept with script and storyboard that you then prototype. The last module brings copy, visuals and video together into one campaign package.

Certificates can be provided on request upon successful completion.